The company began in Bangkok, Thailand in 1977, as a sole distributor on soft contact lens and lens care solution under brand Bausch & Lomb that grew to become one of the reputable corporation that focus on ophthalmic products in Thailand. 

In 1986, we had become a sole distributor of pharmaceutical products, ophthalmic (eye drops) from Allergan including very well-known “Botox”.

For the year 1989, cataract surgery has gained wide spread of trust in order to solve opaque crystalline lens. We then started to market Intra Ocular Lens (IOL) under brand USIOL.

In 2007, we started marketing color lens under Maxim Colors Contact Lens in Thailand and exported worldwide with a variety of specification of spherical, toric, iris prosthetic lens.

In 2015 – Today, Maxim begins to tighten its foot print in ophthalmic market by distributing wide range of ophthalmic medical/surgical devices such as Contact lens, Intraocular lens, Viscoelastic, Suture needle, Blades, Retinal products, Oculoplast products etc as well as pharmaceutical products such as artificial tears, anti-histamine eye drops, etc. and finally lid-cleaning gel for blepharitis, MGD purpose.

To improve patients' lives by providing opticians, optometrists and ophthalmologists with innovative eye care products and eye care solutions delivered by integrity, passion and performance-driven benefit.

MAXIM Milestones:

► Launched Biomedics 1-day Plus (Extra) to capture more affordable 1-day contact lens market in Thailand
► Launched Sof eye 1-day – natural-toned color lens
► Launched Moxi mac (Moxifloxacin) eye drop in ethical channels

► Launched Sof eye contact lens and Natural-toned color lens (Violet box)
► Launched Sof Tear both 3ml and 10ml, an artificial tear under reimbursement list
► Launched ‘Lid Clean Pad’ in a convenient usage form

► Launched ‘Lid Clean Mac’ : lid-cleaning gel for treatment of Blepharitis, MGD, Pre-post operation, Demodex, dry eye
► Launched ‘Olopa mac’ eye drop (olopatadine 0.1%) 
► Distributed Phakic IOL from Ophtec Netherlands

► Launched Maxim Soft 1-day Toric (silicone hydrogel contact lens) from Sauflon UK
► Launched Maxim Soft 1-day Multifocal (silicone hydrogel contact lens) from Sauflon UK
► Started distributing for Aurolab – PMMA IOL, foldable IOL, viscoelastic, suture needle, blade, cataract product, retinal               product, oculoplastic product and glaucoma product

 Launched CMC artificial tear under  ‘Tear Mac’ thru ethical and OTC channels
 Launched Pe-ha-Luron F (1.0%, 1.4%, 1.6%, 1.8% and 3.0%) viscoelastic from Albomed, Germany

 Distributed  preloaded IOL from Aaren Scientific, France



► Launched  Maxim Soft Lens (OEM brand from Cooper Vision, USA)

► Launched Maxim Colors 1-day – the only 1-day big eye 2-tone color

 Expanded distribution network of Maxim Colors contact lens in AP market in Singapore, Malaysia, Vietnam, Laos, Cambodia, Myanmar, Hong Kong, Kazakhstan                

 Began the Joint-venture business with Vision Science – color lens manufacturer in Korea
 Launched Maxim Colors – top-of-mind color lens ranges in Thailand
 Launched Q-eye contact lens solution

 Launched ‘C&C’ contact lens solution

 Started distributing Allergan Botox
 Distributed Hydron & Cooper Vision contact lens

 Launched ‘Complete’ contact lens care solution from AMO

 Launched ’ Healon’ viscoelastic 

 Launched & distributed AMO intraocular lens & began handling AMO Phaco emulsification equipment

 Appointed & launched US IOL as the first pioneer in the cataract industry in Thailand

 Being the soled distributor for Allergan pharmaceutical products in Thailand

 Established on Jan 20, 1977 as the sole distributor for Bausch & Lomb vision care product


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